- Client Dhandhania Education Consultancy
- Date 15 March, 2024
- Service Website Design & Development
- Address Kolkata, West Bengal, India
Description
Developed a responsive WordPress website for Dhandhania Education Consultancy, focusing on a clean layout and easy navigation for students. The goal was to improve visibility, generate leads for MBA and MBBS admissions, and simplify the inquiry process.
Integrated Elementor for design flexibility, contact forms for student leads, and optimized the site for faster loading and SEO performance. The final website helped the consultancy strengthen its online presence and improve conversion rates from campaigns.
Background
Before this project, the consultancy relied mainly on offline inquiries. They needed a digital platform that could attract students, explain their services clearly, and allow seamless contact through forms and WhatsApp integration.
The project began with a detailed analysis of the consultancy’s goals and audience. A simple yet professional design was chosen to match their brand identity. The backend was configured for easy management by the team with minimal technical skills.
The Challenges
The main challenges included creating a design that appealed to both parents and students, ensuring fast load times on low-speed networks, and integrating inquiry forms that directly connected with the client’s email and WhatsApp.
Additionally, balancing aesthetics and information density was key — the site had to look modern while presenting detailed academic and admission content.
Services Involved:
Social Media Marketing
Search Engine Optimization (SEO)
Content Structuring & UI Planning
The Solution
I built a fully customized WordPress website using Elementor and Astra theme. The design was optimized for responsiveness, SEO, and lead generation.
I also created connected social media pages and ran Meta Ads to boost website traffic and conversions.
The result was a polished, functional, and performance-driven website that now serves as the consultancy’s primary digital touchpoint — increasing student inquiries and establishing brand trust online.